Link in bio: 7 errors that cost you clicks

Visits arrive. See in the analytics that people open your bio every day. And then... nothing. Don't click, don't buy, don't keep your concert on the agenda. Traffic is not the problem — the problem is on the page itself.

These are the seven mistakes we see most in the bios of creators, musicians and small businesses. None require talent to correct. They only require decision.

1. The most important block is not at the top

A bio is not a file; It's a counter. And at a counter, what you want to sell this week is ahead, not on the bottom shelf.

Most people never scroll on a link page. sees the first two or three blocks and decides. If you released a single on Friday and the link is in fifth place, underneath Merchandising and the March podcast episode, you chose to lose streams.

The rule is simple: One goal per period, this goal at the top. Launch, campaign, tickets — what matters now rules the order. Everything else goes down.

2. More options

Twelve buttons look like twelve opportunities. There are twelve reasons not to choose any. The more options you give, the longer the decision takes — and in a bio, whoever hesitates closes. The principle has a name, Hick's law, and applies to any interface: decision time grows with the number of alternatives.

Cut until it hurts. Four to six visible blocks reach almost everyone. If you really have a lot to show, divide by context — in Kortilink you can create multiple pages: one bio for Instagram, another for the press, another for partners. Each visitor sees only what concerns him.

3. The page takes time to open

This is the invisible error: you never see it, because your bio is cached on your phone and it opens in an instant. Your follower on the bus, with a network bar, has another experience.

As páginas das plataformas mais populares carregam dezenas de scripts antes de mostrar o primeiro botão — nas nossas medições, a bio do Linktree faz 109 pedidos e a do Beacons 77. O web.dev considera que o conteúdo principal deve aparecer em menos de 2,5 segundos; em rede móvel fraca, essas páginas falham o alvo com folga. E cada segundo de espera é uma fatia de visitantes que volta para trás.

We have dedicated an entire article to this topic, with the numbers measured: because the speed of the bio page matters.

4. Links that open on the wrong site

You play a Spotify link and open it... The built-in Instagram browser, with Spotify in a web version, is logged out, asking you to install an app that the person already has. Two frictions, Zero Streams.

A well-configured link opens on the native app: Spotify on the Spotify app, YouTube on the YouTube app, already started. In Kortilink this comes as standard in the shortener — the same link detects the device and forwards it to the right app. For music and video, this detail alone changes the conversion rate.

The same goes for contact: If your business closes sales by WhatsApp, the button should open the conversation directly, with a pre-filled message — see how it works in kortilink.com/whatsapp — not a page with the number Written to copy by hand.

5. BIO is out of date

«Tickets for the May 12 concert» — and it's August. A bio with dead content tells the visitor that no one looks at it, and he treats it the same way.

The problem is rarely laziness; It's relying on memory. The solution is to take the memory of the equation: Scheduled blocks. Define when the block enters and when it leaves. The pre-save appears at midnight from the launch, the ticket link disappears the day after the concert. Bio remains clean without you thinking about it.

6. Never test anything

«Listen to the new single» or «Already available on all platforms»? Red or black button? Your intuition has an opinion; Your visitors have data.

That's what the A/B testing per block is for: two versions of the same button, split traffic, and after a few days you know which one converts more — without guesswork. Few platforms offer it at the level of the individual block; We offer, and it is one of the most underused features we have. Those who use it rarely re-decide button text by hunch.

7. One language for two audiences

This mistake is especially expensive for those who talk to Portugal and the diaspora at the same time — or for musicians with an audience in two countries. A bio in Portuguese only loses the French booker; Only in English, it cools the audience at home.

The answer is not to write everything twice on the same button, which is unreadable. It is a bio multi-language: the page detects the visitor's language and shows the right version. A link, two audiences, each served in their own language.

Where to start

Don't fix all seven at once. It does like this:

1. Today: Cut the blocks until they are six at most, with the goal of the month at the top.
2. This week: Check each link on a cell phone other than yours — opens in the right app? does the page take?
3. This month: Schedule the blocks of the next campaigns and launch the first A/B test.

If after this you want to compare platforms with open eyes, we write a honest comparison of the alternatives to Linktree in 2026 — including the points where competitors win us.

Frequently asked questions

How many links should I have in bio?

between four and six visible. Less than that if you have an active campaign — in this case, the ideal is the block of the campaign to dominate the page. If you need to show more, divide it by several pages instead of stacking it all in one.

How often should I update the bio?

Whenever your goal changes — launch, event, promotion. In practice, a fortnightly review arrives, as long as you use blocks scheduled for predictable inputs and outputs. What cannot happen is content with an outdated date remains visible.

Do I need a paid plan to fix these errors?

The order of the blocks and the cutting of options cost zero on any platform. Scheduled blocks, A/B testing and multi-language depend on the plan — in our case, see what each plan includes in pricing before deciding if you need them already.