Instagram has more than two billion monthly active users — and it only gives you a single clickable link. A. It's like having a window with dozens of products but a single gateway. Anyone who knows how to use this link well gains a huge advantage over the competition.
In this guide you will learn how to change the link in Instagram bio, optimize it and use a bio page to multiply the impact of this unique space.
Why the link in Instagram bio is so valuable
On Instagram, links within posts and comments are not clickable. The platform was deliberately designed to keep users within the ecosystem. This means that the only way to drive traffic out of Instagram — to your website, store, WhatsApp, YouTube or any other destination — is through the link in bio.
When you share an interesting post, you can say "link in bio" and people go to your profile click. When you do stories, you can add link stickers. When a breeder mentions your product, the follower will go straight to your profile. All this intention to visit converges in a single point: the link in the bio.
That's why this link needs to be always up to date, be relevant and point to the right site. An outdated or irrelevant link is lost traffic.
How to change the link in bio (step by step)
It's simpler than it looks. Here's how to do it:
- Open the Instagram app on your smartphone
- Go to your profile (Icon of the person in the lower right corner)
- Click on "Edit Profile"
- Search the field "Website" or "link"
- Paste your link and save the changes
On the computer the process is similar: go to instagram.com, go to your profile and click on "edit profile". The link is immediately visible to anyone visiting your profile.
Attention: If you have a business or creator account on Instagram, you can add additional action buttons (such as "Contact" or "Reserve"), but the link in bio remains the only clickable link Description. Use it well.
The Success Creators Trick: Bio Page instead of Direct Link
The creators and businesses with the most followers have long realized that a single link does not arrive. You can't point to your website and at the same time to your store and your WhatsApp and your latest YouTube video. or can you?
The solution is the bio page — a personalized mini page that adds all your links in one place. Instead of putting your website link directly in the bio, put the link to your bio page (for example, kortilink.com/o-teu-name). When someone clicks, they see an elegant page with all your destinations.
With Kortilink you can create a free bio page in less than 5 minutes, customize the colors, add a profile picture, a description and all the links you want — YouTube, online store, WhatsApp, newsletter, podcast, events, whatever. It's the equivalent of having a mini-site just for your links.
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How to choose what to put on your bio page
Here's where a lot of people go wrong: putting too much stuff. A bio page with 15 links is as bad as not having any — the user is paralyzed by the choice and does not click on anything.
We recommend a maximum of 5 to 7 links, sorted by priority:
- 1.º lugar: A tua acção principal — pode ser "Comprar agora", "Marcar consulta", "Subscrever newsletter"
- 2nd and 3rd place: Your main channels (YouTube, Podcast, Store)
- 4th place: WhatsApp or other direct contact channel
- 5th place: Last post or active campaign
Review the links at least once a month. Removes what is out of date and highlights what is most relevant at that moment — a promotion, a launch, an event.
Tips to increase clicks on the bio link
Having the right link is half the battle. The other half is to get people to click. Here are the strategies that really work:
Mention the "link in bio" in publications and reels
It seems obvious but many people forget. At the end of each relevant post, add a call to the clear action: "The link is in the bio 👆" or "click on the bio link for more information". People need to be guided—don't assume that they go there on their own initiative.
Use stories to direct to the link
Since 2021, all accounts can add link stickers to stories, regardless of the number of followers. Enjoy whenever you share content related to your link. It's called "Swipe Up" informally but today it's just a link sticker — it works the same way.
Customize your bio page URL
Um URL como kortilink.com/mariana ou kortilink.com/studio-criativo é muito mais memorável e profissional do que um link genérico. As pessoas reconhecem-no e associam-no à tua marca.
Keep the bio and link aligned
Your bio page should reflect what your bio says about you. If Bio says "Healthy Recipes for Busy Families", the bio page should have a link to your recipe blog, your digital book, your culinary YouTube channel — not a random link to an affiliate of clothing. Consistency builds trust.
Analyze what works
Kortilink shows you how many people clicked on each link in your bio page, from which country, and at what time. Use this data to see what your audience values most and optimizes the bio page accordingly. Marketing without data is to guess.
The link in Instagram's bio is probably the most underrated digital asset by small breeders and businesses in Portugal. With the right tool and a clear strategy, this single space can be responsible for a significant fraction of your traffic and your sales.